Charlotte’s Web Honors the Courage of its Namesake and its Original ‘Founder’: Charlotte Figi, The Little Girl Who Started it All

Charlotte’s Web Honors the Courage of its Namesake and its Original ‘Founder’: Charlotte Figi, The Little Girl Who Started it All

Announcing Charlotte Figi Day and ‘Rock The Roc’ Concert on April 7

 Charlotte’s Web Inc., (“Charlottes Web” or the “Company“), the CBD pioneer and market leader, and a Certified B Corp, today announced it will honor the true spark of the CBD wellness movement, the young girl who opened up access to CBD products for everyone: Charlotte Figi. She was the first to try a low-THC/high CBD extract tincture created by Company founders the Stanley Brothers; the same tincture formulation that is the brand’s ‘Original Formula’ today. Charlotte’s now legendary response in seizure reduction and improved quality of life, after years of suffering due to an illness called Dravet’s Syndrome, catalyzed the cannabis immigrant movement to Colorado and 15,000 names were soon on a wait list for access to the same wellness product.  In gratitude to Charlotte Figi and her family, on April 7 Charlotte’s Web is the Presenting Sponsor for the benefit “Rock The RoC” concert and fundraiser for the nonprofit Realm of Caring. Underscoring Charlotte Figi’s contributions, Governor Polis has officially named April 7 “Charlotte Figi Day” in Colorado in perpetuity.

Charlotte Figi is our company’s North Star, guiding us to work vigilantly every day to improve access to CBD wellness products for everyone,” said Deanie Eisner, CEO and President of Charlotte’s Web Inc. “We send love and gratitude to the entire Figi family.”

The world lost a true hero last year when Charlotte Figi passed on April 7, 2020.  As Charlotte was a lover of music, a concert seemed a fitting tribute and a positive way to honor her and her family’s contribution to the CBD wellness movement and now industry.


  • WHEN:  April 7, 2021 at 8:00 PM EST – “Charlotte Figi Day” in Colorado
  • HEADLINERS: The Avett Brothers, Jason Mraz, and Michael Franti
  • ARTISTS: 2020 Grammy-nominated Ruthie FosterWesley Schultz of The Lumineers, Glen PhillipsGraham Nash, The War and Treat, and Johnnyswim
  • SPECIAL GUESTS: Colorado Governor Jared Polis and CNN’s Sanja Gupta
  • HOW: Will stream on on April 7 at 8 pm EST and on the Charlotte Web website.

“We are so appreciative of the continued support that Charlotte’s Web has given to Realm of Caring, said Heather Jackson, Co-founder and Board President of RoC. “They have been shoulder to shoulder with us since the beginning, improving lives, and I cannot think of a better partner for us to celebrate the big light of Charlotte Figi and the movement she inspired.”


Advocates for access to the healing powers of botanicals and to plant-based wellness products may support global change by donating to the Rock The RoC kickstarter campaign. Contributions support RoC’s mission is to serve consumers and medical professionals through education, science and a supportive community.

“Charlotte showed us that everyone deserves quality of life, that Nature provides profound solutions, and that a caring community is a powerful force for good, said Jared Stanley, co-founder of Charlotte’s Web and Chief Cultivation Officer. “April 7th will forever mark our commitment to Charlotte and the RoC community in celebration of the spirit that inspired science, changed perceptions, and sparked a global wellness movement.”

Charlotte’s Web is taking this moment as a company to pause, breathe and remember all of the fighters, including Charlotte, who helped to found the company and establish its mission. During its inaugural “Founder’s Week” (March 31 – April 6, 2021) the Company will remember its roots each day and profile one Stanley brother through video vignettes, social media and on the Company’s website.

April 7, 2021: ‘Charlotte Figi Day’ ‘Rock The Roc’ Memorial Concert. Poster designed by Shepard Fairey’s Studio Number One. (CNW Group/Charlotte’s Web PR Marketing)

About Charlotte’s Web Holdings, Inc.

Founded in 2013 by the pioneering Stanley Brothers, Charlotte’s Web’s mission is to unleash the healing powers of botanicals through compassion and science, benefitting the planet and all who live upon it.  Charlotte’s Web Holdings, Inc., a Certified B Corporation headquartered in Boulder, Colorado, is the world’s most trusted hemp extract. The Company’s CW Labs division, focused on the science of hemp CBD, is located 0n the University at Buffalo, New York campus, as part of the State University of New York (SUNY) system of universities. The Charlotte’s Web family of brands includes Charlotte’s Web™, CBD Medic™, CBD Clinic™, and Harmony Hemp. The Company’s premium quality wellness products start with proprietary hemp genetics that are 100-percent American farm grown under certified organic practices and manufactured into whole-plant hemp extracts containing a full spectrum of naturally occurring phytocannabinoids including CBD, CBC, CBG, terpenes, flavonoids and other beneficial hemp compounds.  Charlotte’s Web product categories include  CBD oil tinctures , CBD gummiesCBD capsules, CBD topical creams and lotions, as well as CBD pet products for dogs. Charlotte’s Web is the number one selling CBD brand in the U.S. and is distributed through more than 22,000 retail locations, select distributors and online through the Company’s website at  Charlotte’s Web is a science-driven and a socially and environmentally conscious company. It is committed to using business as a force for good and a catalyst for innovation. The Company weighs sound business decisions with consideration for how its efforts impact its employees, customers, the environment, and underserved communities. Charlotte’s Web donates a portion of its pre-tax earnings to numerous charitable organizations in support of the greater good.