About Greenway

Greenway, the Missouri Cannabis Industry Magazine, is dedicated to the regulatory and political climate and culture of the cannabis industry in Missouri. 

With roots in Missouri’s political scene and government affairs, Greenway brings a unique perspective and understanding of the politics and agencies governing medical marijuana and hemp.

Greenway relies on a great team of talented contributors, ranging from doctors and lawyers, to businesspeople and industry professionals, as well as traditional journalists to cover the evolving cannabis climate.

Founded in 2019 by Rachael Herndon and Brandon Dunn, Greenway Magazine set out to establish a timely, relevant, and qualified resource for the booming cannabis industry of Missouri. 

Greenway Magazine evolved and expanded to become Greenway Media with the expansion of Greenway for Patients.

Greenway for Patients went live online on November 1, 2019, to meet increased industry demand for patient education and outreach. Quickly rebranded as Patients Magazine, Patients produces patient-oriented content for retail, digital, and online consumption.

 

ABOUT GREENWAY MEDIA

Greenway Media is the publisher of Greenway Magazine and Patients Magazine. 

Greenway is Missouri’s cannabis industry publication. Focused on the regulatory and business climate and culture of the state’s cannabis industries including hemp and marijuana. Greenway Magazine is delivered via email, social media.

Patients Magazine, focuses on community, culture, education, and information and is dedicated to patients and users of marijuana and cannabis products. Patients Magazine delivers news and features about cannabis and medical marijuana to legal state patients. Delivered via email, social media, retail, and special events, Patients Magazine is uniquely for patients exploring marijuana. 

In 2021, Greenway Media moved away from traditional print publication. Greenway’s forward-thinking approach to news dissemination means no paywalls, no subscription fees, and a lower carbon footprint. 

“As an industry, we must do all we can to ensure that the imprint we leave is as negligible as possible. Currently, the cannabis industry creates more packaging waste per product than nearly any other line of goods, it is our responsibility as participants and representatives of the industry to push boundaries and bring about positive change where and when we can,” said Greenway Publisher, Brandon Dunn.

In 2022, Greenway Media began offering advertising scholarships for disenfranchised and minority-owned cannabis businesses, as well as ancillary or cannabis adjacent businesses and service providers. Greenway Media also began an ongoing policy of support for non-profit partners allowing for no-cost advertising for non-profits focusing on patient initiatives and care, social or criminal justice reform, and equity in cannabis.

“The cannabis industry, as it sits today, is built on the historic disenfranchisement and exclusion of minorities, especially Black men and women. It is imperative that we find ways as an industry to bridge the gaps between a troubled past and a bright future. We cannot move forward without recognizing the disparity created in our industry by fundamental inequality and a history of misrepresentation. The cannabis community has fought to destigmatize a plant, we must fight even harder to destigmatize the individuals and families disproportionately affected by the failed war on drugs. Bringing opportunity to those who have been excluded from it, in any way that we can, is a step in the right direction,” Dunn said.

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