Vivid invites you to “Put Trees Under the Tree”
Missouri cannabis company offers custom gift box to make cannabis an acceptable gift this holiday season
Vivid Cannabis — the leading flower brand in Missouri’s legal cannabis market — is asking consumers to normalize gifting cannabis this holiday season.
The brand is encouraging customers to “put tree under the tree” this holiday season. The campaign includes video, print that mimics classic holiday advertising, along with a retail promotion offering a free wooden gift box with purchase of four jars of Vivid flower.
“We asked ourselves, ‘why is it acceptable to give a bottle of whiskey for the holidays but not a jar of weed?’ We know cannabis users love to give cannabis as a gift, but it typically happens in private. We’re hoping to change that,” said Boston Dickerson, CEO of Show-Me Organics. “We want to give people permission to give cannabis openly, and these elegant boxes look like they belong under the tree.”
The retail promotion offers a limited number of boxes at select dispensaries throughout the state beginning December 8. Details and retail locations will be available at GiveTheGiftofWeed.com.
The campaign captures the quintessential holiday advertising aesthetics, with a 15-second spot inspired by a yule log-style video and print that looks like a modern take on classic holiday beer ads. The video can be viewed and downloaded here.
“Wrapping presents is a pain – not to mention it’s a waste of paper. Our gift box is so nice, you don’t have to bother wrapping it – just open and enjoy,” said Dickerson.
ABOUT VIVID
The leading producer of top shelf cannabis in Missouri, Vivid, is a locally owned and operated brand on a mission to bring world class cannabis to Missouri. Vivid appies the scientific rigor of modern medicine to traditional cultivation and hash making techniques in order to innovate and push the entire cannabis industry forward.
ABOUT BANDITS & FRIENDS
Bandits & Friends is a full service creative agency that specializes in stealing consumer attention for brands and treating clients with the respect of a friend. Headquartered in New York City, the agency is female and minority founded and owned. Bandits & Friends works with a number of established and new-to-market consumer brands including The Athletic, XFL and Show-Me Organics. www.banditsandfriends.com
