Pabst joins the cannabis beverage game

On 10/8, Pabst Labs, a newly licensed cannabis company and led by Pabst employees were granted the rights to create a non-alcoholic THC infused seltzer, launched in select California dispensaries.

According to the press release, each 12 oz can of Pabst Blue Ribbon Cannabis Infused Seltzer is made from the highest-quality ingredients and serves up a delicious effervescent lemon-flavored seltzer that contains just 4 grams of sugar, 25 calories and contains no preservatives. With 5 mg of THC per can Pabst Labs has ensured it offers up a responsible dosage designed to make it a go to drink for both casual and experienced cannabis users. The lemon seltzer will be the only flavor available during initial launch, but additional flavors are already in development.

   

Pabst Blue Ribbon Cannabis Infused Seltzer marks a major milestone for the burgeoning cannabis drinks industry, and an awesome way for lovers of Pabst Blue Ribbon to experiment with a new kind of buzz. The initial test launch will see Pabst Blue Ribbon Cannabis Infused Seltzer available for customers in a select group of California dispensaries and direct to California consumers via shop.PabstLabs.com.