SWADE Cannabis launches Passport Membership inviting consumers to explore cannabis
A tactile, analog membership designed to deepen cannabis education and curiosity – with rewards along the way
In an industry increasingly driven by menus, metrics, and screens, SWADE Cannabis, a premium dispensary network with 11 locations across Missouri, is taking a different approach. Starting today, SWADE Cannabis launches its statewide Passport Membership Program to reintroduce curiosity and hands-on learning into the cannabis experience. Inspired by travel culture and the ritual of movement, the program invites guests to explore cannabis the way travelers explore cities.
At the center of the program is a physical passport booklet, an intentionally analog object designed to slow the cannabis experience down. Created as both a journal and a learning tool, the passport encourages members to document strains, effects, and personal preferences over time, turning cannabis exploration into a more thoughtful, educational ritual.
“We’re excited to reward curiosity and bring a sense of exploration back into the cannabis experience,” said Brandon Cavanagh, Senior Director of Marketing at SWADE Cannabis. “The passport works like a travel log, documenting where you’ve been, what you’ve discovered, and how your tastes evolve. It’s a more personal, memorable way to engage with cannabis and with the SWADE community.”
The SWADE Passport Membership is available for $50 annually and launches statewide on Tuesday, February 3, at all SWADE Cannabis locations across Missouri. The program rewards curiosity by inviting members to explore new deli-style flower strains and earn credits toward SWADE’s flagship Sinse flower, while creating a tangible record of each guest’s personal cannabis journey.
Membership includes:
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A SWADE Passport booklet with journaling space for strain notes and reflections
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A starter eighth of deli-style flower
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Monthly rewards credits, or SWADE’s “travel stipend,” are added to each account for cannabis exploration
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Exclusive, members-only merchandise
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Tiered incentives that reward curiosity over time
As part of the program, members are encouraged to explore a rotating selection of SWADE’s deli-style flower strains, including a curated mix of classics, customer favorites, and limited releases such as Blueberry Muffin, Cereal Milk, Gelato 41, Kush Mints, OG Kush, Permanent Marker, Moonbow, Zoapinator, Indiana Bubblegum, and Blumosa, among others.
Each of SWADE’s 11 Missouri dispensaries features a unique passport stamp, reinforcing the idea that every location is a stop on the journey. Budtenders act as guides, helping members navigate strains, understand terpene profiles, and make informed choices based on their individual goals and preferences.
Owned by BeLeaf Medical, SWADE operates as part of a vertically integrated cannabis ecosystem, with BeLeaf overseeing cultivation and manufacturing, SINSE developing premium product lines, and SWADE serving as the retail experience for consumers across Missouri.
To find a location nearest you, visit www.swadecannabis.com/
About SWADE Cannabis
SWADE Cannabis is Missouri’s premier destination for curated cannabis, delivering an elevated experience since opening in 2021 as one of the state’s first dispensaries. Owned by BeLeaf Medical, SWADE operates as part of a vertically integrated company, with its exclusive Sinse brand offering premium flower-based products grown in controlled environments. With six locations in the St. Louis metro area and now five additional dispensaries in Kansas City, SWADE designs each store to reflect its community’s unique character, fostering personalized, educational experiences. Through events and partnerships, SWADE shapes Missouri’s vibrant cannabis culture. For more information, follow Swade on Instagram or visit www.swadecannabis.com.
