Vivid kicks off Easter Eighth Hunt for 420 weekend

With Easter Sunday and 4/20 aligning for the first time in more than a decade, Vivid is celebrating the crossover with the launch of its first-ever Easter Eighth Hunt, combining cannabis culture and holiday tradition.

The weekend-long event kicks off at Hi-Pointe Theatre, located at 1005 McCausland Ave. in St. Louis, where attendees of the 420 Film Series will have the chance to find hidden coupons for a free (penny) eighth of Vivid flower.

The coupons are redeemable next door at Blue Sage Cannabis Deli, located at 1014 McCausland Ave.

   

The festivities continue at Atomic by Jamo during the Devin the Dude show on April 20, and throughout the weekend at 13th & Canna, a boutique candle shop at 1921 Cherokee Street.

Vivid is known for its flair for creative, experience-driven marketing campaigns. The Easter Eighth Hunt follows past efforts like limited-edition holiday gift boxes shaped like wine bottles and video game controllers, pairing quality products with collectible packaging and playful concepts that connect with consumers and Vivid’s Crown jewel Giveaway which saw the company give away 5 gram diamonds at select retail locations.

With this latest activation, Vivid continues to bring together cannabis, community, and creativity to mark Missouri’s most unique 4/20 yet.