RAW founder Josh Kesselman buys High Times, aims to revive the iconic cannabis brand
Josh Kesselman, the founder of RAW Rolling Papers, has officially acquired High Times, one of the most recognizable names in cannabis culture. The move has sparked excitement across the cannabis community, with many hopeful that the iconic publication may finally be on the path to redemption.
Over the past several years, High Times has struggled to maintain its legacy. Once a beacon for counterculture and a champion of cannabis legalization, the brand had become increasingly disconnected from its roots. The name was licensed out widely, appearing on everything from dispensaries to CBD vapes, often with little oversight or alignment with the brand’s original voice. As High Times chased quick profits, many longtime fans felt the soul of the brand was being lost.
That’s where Kesselman comes in.
Known for his infectious enthusiasm and deep love for cannabis culture, Kesselman has built RAW into one of the most beloved and recognizable names in the industry. More than just a rolling paper company, RAW has become a lifestyle brand rooted in authenticity, creativity, and a playful reverence for the stoner experience.
From rolling trays shaped like boomboxes to viral campaigns celebrating classic weed rituals, RAW has consistently delivered marketing that speaks directly to cannabis consumers. The brand has been a merchandising powerhouse, blending humor, nostalgia, and grassroots appeal in ways that few others have managed.
Kesselman’s approach stands in stark contrast to the corporate missteps that plagued High Times in recent years. His commitment to culture over quick capital has earned him widespread respect, and many believe that under his leadership, High Times could return to being more than just a logo.
The acquisition comes at a time when the cannabis industry is becoming increasingly mainstream. Regulatory progress and capital investment have helped the market grow, but in many cases, the culture has been pushed aside. Institutions like High Times were once the heart of that culture, offering a voice to growers, smokers, activists, and outlaws. Restoring that voice may be exactly what the cannabis world needs as it balances commercialization with heritage.
While Kesselman has not yet outlined his full plan for High Times, the cannabis community is watching closely. There is hope that the magazine can once again become a platform for passionate storytelling, education, entertainment, and celebration of the plant.
Kesselman has shown time and again that he understands what makes stoner culture tick. He knows how to have fun with cannabis without making it a joke, and how to build community without losing authenticity.
If High Times is going to make a comeback, there may be no better person to lead the charge than a man with a passion for the plant and a marketing mind built around celebrating the highs of life.
