Brands to Watch: Dialed In Gummies
“Dialed In produces solventless rosin gummies for recreational and medical cannabis consumers,” said Max Vansluys, President of Dialed In Gummies. “We focus on full-spectrum, strain-specific edibles made from high-quality inputs, with a rotating lineup of flavors and formulations. We’re launching our full line in Missouri this spring, including a high-dose gummy exclusive to the market.”
Dialed In Gummies is set to make its Missouri debut this spring, bringing a new standard for solventless cannabis edibles to the Show-Me State’s retail shelves.
The brand’s identity is rooted in education and quality. “We want to encourage education around solventless products and help people experience the benefits of full-spectrum cannabis,” Vansluys said. “We aim to elevate both the quality of the edible and the consumer’s understanding of what they’re putting into their body.”
For Dialed In, finding the right partners has been crucial. “Partnering with the right cultivators has been essential. We’re committed to bringing solventless edibles to market, so aligning with high-quality flower providers has been a key part of our launch strategy.”
That collaborative ethos is a defining value for the company.
“At Dialed In, we believe in collaboration over competition. There’s space on the shelf for everyone, and we strive to contribute to a vibrant and inclusive cannabis community.”
Still, Missouri’s regulatory landscape hasn’t come without challenges. “Labeling regulations have been a hurdle. It can take 60 to 90 days for a label to be approved,” he said. “We’ve also faced challenges sourcing quality material because Missouri is so vertically integrated. Most license holders are already using their cultivation for their own brands or partners.”
To adapt, the company made strategic changes. “We’ve reduced the number of LTOs (limited-time offers) we typically run, but we’re launching a new SKU – a high-dose gummy – exclusively in Missouri. This pivot came from listening to the data and recognizing demand for higher potency in the market.”
That shift also unlocked new opportunities. “It’s helped us grow because it pushed us to innovate, not just with higher doses, but with new minor cannabinoid-focused SKUs like 1:1:1 blends with CBG, THCV, and CBC. Missouri challenged us in the right ways.”
Dialed In will officially hit Missouri shelves in late May. “We’ll be on shelves across Missouri starting in the last two weeks of May, with a focus on community engagement through launch events and collaborations. Look for us at MJ Unpacked in September and at select activations with local retailers.”
As a product, the gummies are distinctive in both formulation and experience. “We’re one of the only gummies that aren’t sugar-coated. We use a gelatin-pectin blend, are gluten-free, and offer low-sugar options – 2g in our classics, 1g in our 1:1:1s. We also focus solely on solventless rosin.”
The brand offers something for every type of consumer. “From the canna-curious to the seasoned cannaseurs – and everyone in between. With SKUs ranging from 5mg to 30mg per gummy, we have something for everyone.”
Ultimately, the goal is clarity and education. “We want them to walk away understanding what solventless is and why it matters. We’re all about offering a true-to-plant experience – without synthetic additives or reintroduced terpenes.”
Missouri was a deliberate choice for expansion. “Missouri’s a fast-growing, limited-license market with consumer-friendly regulations like the three-ounce daily purchase limit. It’s a space where both brands and customers can thrive, and we feel honored to be part of it.”
The company is also fostering strategic partnerships. “We’re starting with retail partners who have their own cultivation so we can do exclusive LTOs with them. We’re also members of MOCANN, which has a fantastic vendor directory that’s made procurement and collaboration much easier.”
Consumer education remains a cornerstone. “It’s absolutely essential. While budtender education matters, high turnover makes it unreliable. More sales are shifting to e-commerce, so we prioritize educating the consumer directly – especially around minor cannabinoids and the benefits of solventless products.”
Missouri customers will also get something no one else does. “Yes. Missouri will get exclusive access to high-dose gummies and unique LTOs made in collaboration with local cultivators. These won’t be available in any other market.”
Flavor remains a key differentiator for the brand. “We’re bringing in some of our best-sellers, with rotating flavors tied to strain-specific inputs. We’re excited about combinations that allow for creative, flavorful expression – especially in our high-dose offerings.”
For the launch, consumers can expect variety. “We’re offering eight total SKUs across various cannabinoid profiles. Strain-specific, solventless rosin gummies tailored to both recreational and medical consumers. High-dose gummy exclusive to Missouri – each tin includes 10 gummies at 30mg THC per piece (300mg total). Available flavors in rotation will include: Blueberry, Honeydew, Strawberry.”
As for what’s next, the vision is expansive but intentional. “Our goal is to continue providing high-quality solventless gummies across multiple states. We’re expanding in 2025 and beyond while staying committed to educating consumers and keeping our products true to the plant.”
