January sales show exceptional year-over-year growth for Missouri’s marijuana market
January sales show 12% growth from prior year
Missouri’s cannabis industry began 2025 on a positive note as the month closed with $122.88 million in total sales. While this figure is about 6.12% lower than December 2024’s record high of $130.89 million, it marks a significant year-over-year gain from January 2024’s $109.76 million, underscoring the market’s ongoing expansion and diversity.
- Total January 2025 Sales: $122.88 million
- Recreational Sales: $108.17 million
- Medical Sales: $14.71 million
In addition to these monthly totals, daily average sales in January 2025 averaged approximately $3.96 million per day, reflecting consistent consumer activity despite the seasonal normalization following December’s peak.
Trending growth
Missouri’s cannabis market continues to demonstrate resilience and growth through a balanced mix of recreational and medical sales. December 2024 set a record at $130.89 million for the month, but such seasonal peaks are common, with December consistently being one of – if not – the highest-selling month at retail.
January’s figures, though lower, are in line with typical post-holiday market adjustments. But when comparing January 2025’s $122.88 million with the year prior (January 2024 $109.76 million) reveals a robust increase of roughly 12%, indicating sustained growth despite market consolidation.
Sales stability
Daily averages have remained consistently strong since the launch of adult use sales in February 2023.
Missouri now ranks as one of the top legal cannabis markets in the US. Data shows daily average sales fluctuating between $3.54 million and $4.27 million since early 2023, with January 2025’s $3.96 million fitting comfortably within that range. This stability underscores the ongoing demand and operational consistency in the state’s cannabis market.
The steady performance seen in January contributes to Missouri’s impressive cumulative sales, which now stand at $3.52 billion since the program’s inception. These figures not only reflect strong consumer engagement but also show even more potential growth and potential to bolster tax revenues in 2025.
Looking ahead, industry analysts remain optimistic about the Missouri market, as many of the neighboring states that help to drive the health of the Missouri market appear to be months, if not years, from making additional strides to legalize.
Continued product innovation, expanding retail experiences, and the potential for regulatory enhancement are expected to drive further growth this year.
As 2025 unfolds, the market’s blend of consolidation in retail and the potential for local and craft engagement with microbusiness licenses creates a unique dynamic.
