Brands to Watch: PYRO
Missouri’s dispensary shelves are about to heat up with the arrival of PYRO, a brand built on trust, quality, and a passion for innovation.
The brand name is an acronym that stands for “Potency You Rely On,” as such PYRO is set to redefine what cannabis consumers expect from their infused marijuana products. With a product lineup that ranges from traditional vapes and gummies to exciting and unique offerings like cotton candy, infused cheese puffs, nuts and popcorn, PYRO is looking to make an impact on both retailers and consumers.
Greenway recently spoke to Abe Khoury and Caroline Prenger, Sales Managers for PYRO, about what went into to bringing PYRO to life and the culture that’s creating fire at PYRO ahead of its launch.
Born in Missouri, built for everyone
At its core, PYRO is about delivering high-quality, reliable cannabis products that enhance everyday experiences. Whether for relaxation, creativity, or social connection, the brand’s mission is to elevate every moment with consistency and innovation.
“PYRO is about fire—literally and figuratively,” said Prenger. “It’s energy, passion, and bringing the heat when it comes to quality cannabis. Our name stands for ‘Potency You Rely On,’ and that’s what we want to deliver every single time.”
As one of the newest brands to enter Missouri’s cannabis market, PYRO has spent time perfecting its vision. From stringent quality control to an engaging brand identity, every detail has been carefully crafted.
“We’re born and raised in Missouri, and we’ve put everything into making PYRO something we can stand behind,” Prenger said. “We’ve spent a lot of time making sure every detail is right—from the quality of our products to the experience we’re creating for customers.”
Overcoming challenges, setting standards
The road to launching PYRO wasn’t without obstacles. Missouri’s strict packaging regulations required the team to refine and rethink their approach, ultimately shaping the brand into what it is today.
“The packaging requirements were no joke,” said Khoury. “It took time, energy, and a lot of problem-solving to get it all right. But, looking back, it’s one of the best things that could’ve happened to us. It forced us to really think about who we are as a brand and how we want to show up for people.”
Instead of seeing these challenges as setbacks, PYRO used them as an opportunity to solidify its commitment to trust, consistency, and innovation.
“Overcoming those challenges gave us a deeper appreciation for the process and for what it takes to build something great,” Khoury added. “It’s a big part of our story now—it shows that we’re willing to put in the work to deliver something we’re truly proud of.”
PYRO is poised to make a major impact on Missouri’s cannabis market. In the coming months, the brand will roll out its first wave of products, hitting dispensary shelves statewide. While specifics on product lines remain under wraps, Prenger and Khoury teased that exciting innovations are on the way.
“We’re just getting started! Over the next few months, you’ll see PYRO products hitting dispensary shelves all across Missouri,” Prenger said. “We’re also working on some really exciting new products—we can’t share too much yet, but trust us, it’s going to be worth the wait.”
More than just a product
What sets PYRO apart isn’t just its commitment to quality, but the emphasis on trust and consumer experience. The brand isn’t just selling cannabis—it’s creating something consumers can count on.
“What makes PYRO different is how much we care,” Khoury explained. “We’re not just here to sell cannabis—we’re here to create something people can rely on. Our focus is on quality and consistency, and we put that into everything we do.”
With a product line designed for everyone—from first-time consumers to seasoned enthusiasts—PYRO is about making cannabis accessible, enjoyable, and dependable.
“We want people to feel like they can count on PYRO,” Prenger said. “When you see our name, we want you to know you’re getting quality, consistency, and something that’s been made with care.”
As PYRO prepares to make its mark in Missouri, one thing is clear—this brand is here to spark something big.
For more information, visit EnjoyPyro.com.
