Missouri marijuana sales report: July sees uptick in total marijuana sales
July continues to represent one of the strongest sales months, despite lowering prices.
In July 2024, Missouri’s marijuana market saw total sales reaching $123.59 million, an increase of 3.35% from June’s $119.58 million.
Medical marijuana sales saw a slight swing upward to $15.01 million, while recreational sales continued to drive the market with $108.58 million in sales.
Historically, July has been a strong month for Missouri’s marijuana sales.
Based on the average percentage of total sales from January to December over the years 2021 to 2024, July ranks as the second strongest month for sales, accounting for 10.64% of the annual total on average.
This pattern of strong July sales is second only to December, which consistently shows the highest sales at 11.10%.
Monthly sales data for 2024
- January 2024: $109.76 million (Medical: $15.00 million, Recreational: $94.76 million) (Daily Average: $3.54 million)
- February 2024: $113.40 million (Medical: $15.07 million, Recreational: $98.33 million) (Daily Average: $3.91 million)
- March 2024: $124.71 million (Medical: $16.03 million, Recreational: $108.68 million) (Daily Average: $4.02 million)
- April 2024: $120.05 million (Medical: $15.47 million, Recreational: $104.58 million) (Daily Average: $4.00 million)
- May 2024: $123.65 million (Medical: $15.50 million, Recreational: $108.15 million) (Daily Average: $3.99 million)
- June 2024: $119.58 million (Medical: $14.64 million, Recreational: $104.94 million) (Daily Average: $3.99 million)
- July 2024: $123.59 million (Medical: $15.01 million, Recreational: $108.58 million) (Daily Average: $3.99 million)
Quarterly sales data for 2024
- Q1 2024: $347.87 million (Medical: $46.10 million, Recreational: $301.77 million)
- Q2 2024: $363.28 million (Medical: $45.61 million, Recreational: $317.67 million)
Annual sales data for 2024 (up to July)
- Total: $834.74 million (Medical: $106.72 million, Recreational: $728.02 million)
Historically, Greenway has focused on monthly totals. By adding the daily average breakdown for 2024 we aim to provide a more comprehensive view of the market’s performance.
Monthly totals indicate the overall health and growth trajectory of the market, highlighting significant changes in consumer behavior and market trends.
Meanwhile, daily sales averages offer insights into the consistency and stability of sales from month to month throughout the year.
While the monthly totals show a significant swing, the daily totals show a more nuanced and steady market. For example, July’s total sales of $123.59 million are impressive, but the daily sales average of $3.99 million which is roughly the same as both May and June underscores the steadiness of consumer demand from month to month.
Analyzing both metrics helps us to understand not just how much is being sold, but also the pace at which products are moving. Adding an additional layer of context for readers helps to more accurately show the ebbs and flow of the market.
The strong performance in 2024, with a total of $834.74 million in sales up to July, provides a positive outlook for the remaining months. Retailers and cultivators can leverage these insights to strategize for future growth, ensuring market stability and sustained success. The consistent sales figures, both in monthly totals and daily averages, reflect a healthy market poised for continued growth and adaptation to consumer demand.
Looking ahead’ administrative holds, recalls, and mandated deadlines for product and packaging could play significant roles in total sales numbers for August and beyond.
