“Love: Hits Different” Collaboration Brings World Famous Bleeding Hearts Design to Life, Celebrating Love and All It Represents Just In Time for Holidays

PAX, a leading global cannabis brand, today announced the launch of its limited edition holiday collaboration “Love: Hits Different,” in partnership with artist James Goldcrown. Internationally renowned for his Lovewall murals, Goldcrown believes hearts represent something different to everyone, reflecting back joy, nostalgia, heartbreak, happiness, peace or love experienced across life chapters. The collaboration arrives just in time for the holiday season, celebrating love of all kinds and how it is enhanced alongside the PAX cannabis experience. The JGoldcrown x PAX collection includes the PAX Plus cannabis flower vaporizer, in Onyx, Sage, Periwinkle and Elderberry, and PAX Mini, in Onyx and Silver, and is available on pax.com starting November 9.

“I’m very excited to be partnering with PAX on this collaboration,” says James Goldcrown. “Did you know their brand name literally means peace? What is better than giving the gift of Peace & Love this holiday season?”

James Goldcrown is a self-taught artist/photographer based in Los Angeles. He left school at 17 years old and began working in a South London darkroom, leading him into a career as a fashion photographer. In 2007 James moved to New York and began incorporating mixed media into his photography influenced by his previous days as a street artist in the early 90’s. His many projects led to his first show at Miami Basel, where his work sold out in 2 hours. Now internationally renowned for his Bleeding Hearts/Lovewall murals, he has collaborated with brands and companies such as, Toms, L’Oreal, Rag & Bone, Sephora, Island Records, Universal, MTV, Vogue, Bandier, Rimowa Luggage, Henri Bendel, Armani and more.

   

“PAX is thrilled to be partnering with James Goldcrown for this collaboration,” says Lauryn Livengood, Senior Director of Brand Marketing. “James’ artwork is known for sparking joy and love, and is the perfect complement to our PAX’s philosophy of peace and good times. It’s the perfect gift that spreads love and hits different.”

PAX is a leading global cannabis brand on a mission to enhance people’s lives, delivering well-being through consistent quality, memorable experiences and a genuine passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized for its brand, culture and products by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, mg Magazine, High Times, and many more. PAX is committed to making a positive impact through PEACE BY PAX, its purpose-driven platform supporting social reform, safe access and sustainability.