Meet Easy Mountain Dispensary in Republic
The Easy Mountain dispensary, located at 7827 W. Farm Road 174 in Republic in southwest Missouri, has created a buzz on social media with their pop art/lucid dream aesthetic and folksy colloquialisms.
Alex Paulson and his business partner, Drew Beine, have spent the last six months building out the 2500 sq ft facility. What resulted is an open, inviting space, that pops with energy. Walls adorned with stellar graphics and cool colors, and a touch of modern furniture and style give the space a relaxed but upscale feel. The tone set by the setting is much more akin to high end retail than a doctor’s office or pharmacy, but staff is welcoming and knowledgeable.
“COVID slowed down our construction process significantly, which ended up being a blessing in disguise due to the limited supply of product,” Paulson explained. “When we are looking for brands and partners we are focused on quality and consistency. We want to proudly say that we carry the ‘highest quality’ products available.”
Easy Mountain, the phrase makes us think of cool temperatures and bonfires. When we asked co-owner Paulson about the name of this Republic-based cannabis operation, he said, “Drew (Beine) came up with it with a pal in Arkansas, about a local folk band, when talking about what we wanted to be as a brand, being local, being true to the Ozarks, being true to cannabis. Many people are using these things for ailments and serious conditions that are huge mountains, we can make that journey easier for them.”
See inside: (Slideshow)
We love the laid-back vibe, but the website is even better. With clever visuals and a “come on in” kind of feel, Easy Mountain’s website features the founders as “strains” and shows some real thinking about the brand’s message. The website even features “Easy Vibes” which feature playlists for those who are looking for new tunes while they toke.
But the brand isn’t just about garnering attention with polished graphics and eye-catching imagery, at their roots Easy Mountain is focused on building their brand through customer experience.
Paulson says that a lot went into the selection process, “We have done physical tours, virtual tours, and several meetings to decide what products will go on our shelves. As of now, we have chosen to partner with Clovr, carrying Wana gummies, Robhots, Keef beverages, and prerolls. And we will be carrying products from Heartland Labs.”
“We are looking forward to more manufacturers and cultivators having products available to vet, it’s an exciting time for Missouri’s patients.”
Paulson speaks about Easy Mountain the way a proud parent heralds their child’s achievements. But he continually mentions patients and community, not in a rehearsed-talking-point-way, but in the way that shows the thought is never far.
It’s that attitude that trickles down the mountain, so to say.
“People have had nothing but nice things to say, our community has our back, they’ve shown continuous support of us since day one,” Paulson continued, “We are here to support Republic in the same way they have supported us. Last week we hosted a banquet for our local police force and fire department to answer any questions and show appreciation,” Paulson explained.
“Easy Mountain exists to serve, educate, and support our communities through the power of cannabis. We believe in being good neighbors, treating folks with respect, and lending a hand where we can.”
Patients and education are important to this team and they plan to have plenty of clinical partners, including pharmacists, psychologists, and nurses. Paulson said their brochures and patient materials will go above and beyond the state’s requirements and their clinical partners will offer consultative services via info@easymtn.com.
Paulson said of himself and Beine, “We’re local owners that are community rooted and we’re here to support, educate and empower our community the best way we can. That’s what we are all about. We aren’t a big city and we’ve got great local support from them – we can’t wait to give back to them.”
Easy Mountain is open Tuesday through Saturday from noon to 7 p.m. //TAMMY PUYEAR WITH BRANDON DUNN
