Cannabis brands who support humanitarian causes
Today is World Humanitarian Day. Previously we’ve shown you examples of cannabis brands who are using their brands to promote causes that matter to them. Since then the world has changed significantly in a short time and not only are we as a people dealing with COVID-19, but also with humanitarian and social equity issues. Consider this a refresh for some new examples of companies in cannabis doing things for important causes.
California-based Caliva made a commitment to their “essential workers” to provide “gratitude pay and supplementary benefits” for the duration of California’s shelter-in-place ordinances and has a catchy slogan to boot – “It’s a Joint Effort.” In addition, Caliva donated a portion of their 4/20 sales to the Historically Black Colleges and Universities Cannabis Equity Initiative which is a social equity nonprofit said to help African Americans become “experts, entrepreneurs, and leaders in cannabis-based careers, politics, educational programming, and research.”
Viola’s founder, NBA veteran al Harrington partnered with TI for a “420” collection from TI’s AKOO Clothing brand and part of the proceeds were earmarked for Root & Rebound’s COVID-19 Relief effort, benefitting formerly-incarcerated and system-impacted residents of California and South Carolina.
Flower brand Aster Farms teamed up with LGBTQ-founded SoCal ice cream brand Coolhaus and popular dispensary chain Sweet Flower [California], to bring two limited-edition treats sure to sweeten Los Angeles Pride Week: an Aster Farms Rainbow Chip pre-roll paired with Coolhaus’s “EnjoyMINT for All” frozen dessert pint. Since so many people are displaced due to current events, Aster Farms, Coolhaus and Sweet Flower are providing donations to regional charities.
KUSH Queen, the female-founded topical and wellness brand famous for exploding the cannabis bath bomb trend, refused to let Pride 2020 pass without a party. This year, turn your tub into a club with their Pride Edition Bath Bombs, full of CBD and a heavy dose of eco-friendly glitter. Missouri patients will only be able to purchase the CBD version of the sparkly bomb, but Kush Queen will be donating a portion of the proceeds of the Pride Edition Bath Bombs, available exclusively through Sol Distro, to Asylum Connect, a non-profit tech company providing the first and only resource website and mobile app for LGBTQ+ asylum seekers and other persecuted LGBTQ+ people.
We could list numerous other brands making a difference, but these are a glimpse that defies the prohibitionist stereotype that cannabis users are bad people.
