BeLeaf Medical formally announces acquisition of BesaMe Wellness and launches rebrand to SWADE
BeLeaf Medical, a vertically integrated cannabis operator in Missouri, has officially announced the acquisition of BesaMe Wellness, a multi-store cannabis retailer that launched in the early days of medical marijuana in Missouri.
The acquisition brings BesaMe’s five retail locations into BeLeaf’s retail arm, which will now operate under the SWADE brand.
Joey Pintozzi, Chief Strategy & Revenue Officer at BeLeaf Medical, shared details about the acquisition and the strategic rebrand. “We want to support the community on every level that we can when we go into a neighborhood, not just from a cannabis perspective, but from a humanitarian perspective,” Pintozzi told Greenway recently. He highlighted that the rebrand to SWADE reflects BeLeaf’s ongoing commitment to community engagement and expansion across Missouri.
The acquisition and rebrand are a natural fit for BeLeaf as the brand aims to expand its retail operations and establish a prominent presence on the western side of the state.
For Pintozzi, the move brings his cannabis journey full circle. Pintozzi was one of the key hires in the early days of BesaMe.
“There were 13 of us that were in that little old store, which is doing great, and so many of them are still intact and have become leaders of the company now,” he explained. The cultural integration between BeLeaf and BesaMe has been seamless, Pintozzi said, with both teams working together to ensure the success of the transition.
As BeLeaf continues to grow, Pintozzi emphasized the company’s ability to provide substantial resources to its expanding retail operations. “The resources and tools that we’re able to give those awesome teammates and great operators, it’s going to be something special,” he said, expressing optimism about the future of SWADE.
The acquisition marks a significant phase of growth for BeLeaf, which has doubled in size in recent months. With the addition of BesaMe to the SWADE portfolio, BeLeaf is poised to continue strengthening its presence in Missouri’s competitive cannabis market.
The official rebrand to SWADE began yesterday with a social media campaign that declared “It might be April Fool’s Day but this is not a joke BesaMe Wellness has some big news.” The following slides on social media announced the pending change.
