Greenway Best of the Industry: Readers Choice 2025

Each year, Greenway asks readers to vote for the industry leaders, businesses, brands, and products they believe represent the Best of the Industry in Missouri cannabis.

As the industry continues to expand, categories evolve to better reflect the dynamic nature of Missouri cannabis. This year, new categories were introduced, recognizing standout contributions in wholesale sales, retail management, and marketing.

For the third year in a row, more than 100,000 votes were cast to decide the Best of the Industry for 2025.

Throughout the coming weeks, Greenway will feature profiles and Q&As with this year’s winners. Follow along to learn more about the people and businesses shaping the success and growth of cannabis in Missouri.

Now, please join us in congratulating the Best of the Industry 2025.

Best of the Industry 2025

Company of the Year

BeLeaf Medical

Executive of the Year

Adolphus Busch

Woman of the Year

Traci Black

Brand of the Year

Illicit

Start-Up of the Year

EmmaLeaf

Best Consultant – Design or Creative

the cannabis agency.

Best Consultant – Compliance

Krystal Wright

Best Consultant – Education or Training

Learn Brands

Best Retail Manager

Crystal Farrington

Best Wholesale Salesperson

Mo Muzzey

Best Brand Ambassador / Consumer Educator

Ireland Strong

Best Accountant or Accounting Firm

Sarah Bantz, CPA

Best Security or Transportation Company

Big Time Logistics

Best Testing Lab Service

GPA

Best Law Firm

Armstrong Teasdale

Best Lawyer

Joseph D. “Chip” Sheppard III

Legislative Ally of the Year

Representative Adrian Plank
Senator Nick Schroer

Best Brand

Greenlight

Best Brand Design

VIBE

Best Marketing Campaign

Show Me Organics – “Taste Your Own Medicine”

Best Community Outreach Campaign

From The Earth

Best Packaging Design

Good Day Farm

Product of the Year

Vivid – Florida Kush Flower

Best New Product

Vivid – Moon Rocks

Best Cultivator

Illicit

Best Flower Cultivar

Vivid – Florida Kush Flower

Best Pre-roll

Flora Farms – Alien OG

Best Manufacturer

VIBE

Best Infused Pre-roll

VIBE – Dulce De Papaya Hash Hole

Best Concentrate – Wax

HeadChange – Bakers Butter Badder

Best Concentrate – Diamonds

Teal – Amaze Orange

Best Concentrate – Sugar

HeadChange Jungle Juic3

Best Concentrate –  Rosin

VIBE Milk Money

Best Vape – Distillate

Timeless – Cherry Icy

Best Vape – Live

Illicit – Blackberry Larry Live

Best Vape – Disposable

Greenlight Thin Mint Cookie

Best Edible – Gummy

Smokiez – Watermelon Fruit Chews

Best Edible – Snacks

Plume Buzz Bites

Best Edible – Baked Goods

Good Taste Rosin Infused Fruitfetti Crispies

Best Edible – Chocolate

Honeybee Peanut Butter and Jelly Milk Chocolate

Best Edible – Beverage

Keef – Bubba Kush Root Beer

Best Edible – Mixer

HiGH FiVE – STiRiBLES

Best Topical

Heartland Labs – 12 Hour Extended Release FECO Patch

Best Tincture

Mary’s Medicinals – Sleep Remedy 2:1:1

Best Capsule or Tablet

Robust – Hash Rosin Capsules

Best Dispensary

Greenlight

Best Budtender

Celeste Davis

Best Loyalty Rewards Program

Proper

Best Doctor or Telehealth Clinic

Elevate Holistics

Best Advocacy Group

Last Prisoner Project

 

This year, Greenway is inviting winners, nominees, and industry participants to join us in celebrating the Best of the Industry on Saturday, March 22 at Trops in the Grove.

This is a limited-capacity event, so please register in advance to secure your spot.